India. The nation of billions.
Billions of opportunities.
billions of helpful hands.
billions of ‘life’s good’ stories.
That's the India we desire to see.
That's the India we have set out to shape.
Let's build an enduring, enriched society. together.
In our intensely interwoven society, life enrichment cannot be a personal quest. It must become a shared cultural pursuit that shapes how individuals, families, and societies prepare for tomorrow.
Like minded individuals coming together make a community - a powerful entity capable of building new cultures, shaping the society and a nation.
The
enriching lives
movement
enriching lives
movement
is an initiative to prepare urban Indians
for the present day and future India.
An India of abundance & long life expectancies,
an India of challenges & opportunities
an India of paradoxes & dreams
ABUNDANCE OVERLOAD
“We live in an era of abundance — ideas, experiences, conveniences. But with it comes fatigue & stress. We are all perhaps navigating more than our minds were designed for.”
SEEKING MEANING
“In the midst of disruption, people pause and reflect. The pursuit of ‘something more’ has become stronger & louder than ever. We are all seeking purpose, clarity & direction. Not just activity.”
SEEKING SIMPLICITY
“The world is moving faster than we can process. Change is natural, yet unsettling. We are all seeking simplicity & normalcy amid this constant movement and chaos it brings into our lives.”
SEEKING CONNECTION
“We are more connected than ever before, but less in touch. A little help will make it easier for us to navigate the unknown. We are all seeking connection & gentle nudges along the way.”
ABUNDANCE OVERLOAD
“We live in an era of abundance — ideas, experiences, conveniences. But with it comes fatigue & stress. We are all perhaps navigating more than our minds were designed for.”
SEEKING MEANING
“In the midst of disruption, people pause and reflect. The pursuit of ‘something more’ has become stronger & louder than ever. We are all seeking purpose, clarity & direction. Not just activity.”
SEEKING SIMPLICITY
“The world is moving faster than we can process. Change is natural, yet unsettling. We are all seeking simplicity & normalcy amid this constant movement and chaos it brings into our lives.”
SEEKING CONNECTION
“We are more connected than ever before, but less in touch. A little help will make it easier for us to navigate the unknown. We are all seeking connection & gentle nudges along the way.”
Navigating life & change with grace.
Growth, speed, change & aging are amazing.
and also overwhelming.
Focused Communities
- 00 URBAN INDIANS
- 01 SEASONED CITIZENS
- 02 ARMED FORCE VETERANS
Building an enriching & interdependent urban society
They came to the cities to build their dreams or support others in their journey. But they need help to keep moving on and build the nation & their lives without regrets.
- THE PEOPLE Upwardly mobile citizens of India living in the modern urban cities and having aspirations for a better quality of life.
-
THE CHALLENGE
All across the world, cities have been a world of opportunities & challenges, excitement & frustration blended together. City life in India is no different.
We are surrounded by millions of people across ages, gender, and strata who share the same challenges and yet we still feel isolated.
How can we nudge urban Indian society from individualism toward collectivism?
How can we address contemporary social challenges in the cities & enrich lives of urban people through the power of social connections?
Extending everybody's productive years & meaningful life
Thanks to scientific research & innovations, we have added more years to life. Now we need to add more life to those years.
- THE PEOPLE Individuals in their late 50s and early 60s entering a new life phase with experience, capability, and a desire to live well - independently and interdependently.
-
THE CHALLENGE
Life expectancy is on a steep rise in India (and across the world) and people have 3-4 decades ahead of them post retirement. This change in longevity is recent, and a new reality that society hasn’t yet fully adapted to.
How do we help India rethink aging in the present modern era and for the future?
How do we build cultures, communities, and systems that embrace an active, mentally agile, socially connected aging population?
Inviting & integrating people into modern urban civil life
They got trained and armed to serve & protect the nation. Now they need new ammunition to live and work in the civilian society.
- THE PEOPLE Veterans stepping into civilian life after years of service - ready to contribute, learn, and build their next chapter with clarity and confidence.
-
THE CHALLENGE
Thousands of armed force personnel retire every year in their prime. They arrive in civilian society with immense capability, but often experience gaps in cultural fit, navigation, and recognition of their strengths.
How can we enable smoother transitions, purposeful second innings, and a civilian environment that recognizes and values the veteran mindset?
How can we bridge this gap for our soldiers through socio-psychological interventions?
Building an enriching & interdependent urban society
They came to the cities to build their dreams or support others in their journey. But they need help to keep moving on and build the nation & their lives without regrets.
- THE PEOPLE Upwardly mobile citizens of India living in the modern urban cities and having aspirations for a better quality of life.
-
THE CHALLENGE
All across the world, cities have been a world of opportunities & challenges, excitement & frustration blended together. City life in India is no different.
We are surrounded by millions of people across ages, gender, and strata who share the same challenges and yet we still feel isolated.
How can we nudge urban Indian society from individualism toward collectivism?
How can we address contemporary social challenges in the cities & enrich lives of urban people through the power of social connections?
Extending everybody's productive years & meaningful life
Thanks to scientific research & innovations, we have added more years to life. Now we need to add more life to those years.
- THE PEOPLE Individuals in their late 50s and early 60s entering a new life phase with experience, capability, and a desire to live well - independently and interdependently.
-
THE CHALLENGE
Life expectancy is on a steep rise in India (and across the world) and people have 3-4 decades ahead of them post retirement. This change in longevity is recent, and a new reality that society hasn’t yet fully adapted to.
How do we help India rethink aging in the present modern era and for the future?
How do we build cultures, communities, and systems that embrace an active, mentally agile, socially connected aging population?
Inviting & integrating people into modern urban civil life
They got trained and armed to serve & protect the nation. Now they need new ammunition to live and work in the civilian society.
- THE PEOPLE Veterans stepping into civilian life after years of service - ready to contribute, learn, and build their next chapter with clarity and confidence.
-
THE CHALLENGE
Thousands of armed force personnel retire every year in their prime. They arrive in civilian society with immense capability, but often experience gaps in cultural fit, navigation, and recognition of their strengths.
How can we enable smoother transitions, purposeful second innings, and a civilian environment that recognizes and values the veteran mindset?
How can we bridge this gap for our soldiers through socio-psychological interventions?
Understanding life enrichment.
Creating new recipes for life with
essential ingredients of enrichment.
Sensitising and readying urban Indians for the new era of longevity
MEANING & PURPOSE
The "why" - the reason we get out of bed feeling like what you do actually matters. It’s about finding a cause that makes us feel significant and gives our day a clear direction.
SENSE OF BELONGING
The feeling of connectedness to like minds and other people that makes us feel like we belong. It gives us a social identity, gives as a sense of comfort and helps us have shared experiences.
HEALTH & WELL-BEING
Like machines, people also need different resources to power through everyday life. Our body, our mind and our support systems need to be positively charged to live well.
EASE OF LIVING
The world around us influence our abilities and limitations in life. The environment we reside in determines how well we live our life. What we can do or cannot. And how well we function.
Recommended reads: Stanford Center on Longevity’s The New Map of Life | WEF Longevity Economy | MIT AgeLab x John Hancock Longevity Preparedness Index
Ever wondered how enriched your life is
at the moment?
Perform a Lyfscan find out.
Take a Lyfscan
at the moment?
Perform a Lyfscan find out.
What we do
Influencing enduring social change. Building a change ecosystem.
Driven by emotions. Backed by research.
Driven by emotions. Backed by research.
learn
Deep Research & Development
connect
Collaborations & Partnerships
strategise
Program Planning & Framework Design
empower
Programs & Workshops
advocate
Events & Activations
Areas of research
The Military to Civil Life Transition
Empirical study of the experiences and challenges of Indian Armed Forces Veterans integrating into civil life in Indian cities after years of military service.
By ABCEL | Status: COMPLETED
Financial Awareness of Veterans
Assessment of the financial awareness of Indian Armed Forces Veterans to design and develop a personal risk assessment tool to plan and strengthen their financial well-being.
By ABCEL, BITS | Status: INITIATED
Enrichment Perspectives Across Generations
Comparison of seasoned citizens’ views on what enriches later life with the perceptions of close‑circle family members, to identify areas of alignment and gap.
By ABCEL, Wisdom Circle | Status: COMPLETED
Planning for Second Innings
Exploring the planning and experiences of post‑retirement life among people in the organised sector, identifying white spaces for interventions that enable holistic life planning.
By ABCEL| Status: COMPLETEDPARTNERS
What’s New?
Flying Eagle with Tiger Claws
Lessons for Life in the Air Force
The Story of a Lost Box
Tales of the Brave
Where Stories of Service Come Alive
Discover the many facets of life in uniform - the emotions, resilience, courage, camaraderie, humour, and the stories that shape a life of service.
Conceived and powered by
Aditya Birla Centre for Enriching Lives (ABCEL)
An initiative of
Aditya Birla Group (ABG)
The Aditya Birla Group, with its 150+ year legacy, created ABCEL to be a Force for Good in enhancing the quality of life across various sections of the society. ABCEL is a multidisciplinary institution dedicated to researching, designing, and amplifying solutions that help individuals and societies thrive and lead a long, enriched life.
As an expertise centre, repository, and collaborator, it brings together academia, corporates, and communities to co-create pathways for enriched living. Neutral, research-led, and future-focused, ABCEL exists to prepare India for the opportunities and challenges of longevity and urban life.
